Designer Specialist focused in Strategy & Service Design.

Hi! I´m a Strategic UX Designer based in São Paulo, Brazil.

About me

I am a highly experienced and versatile digital product designer with a strategic mindset and over 15 years of experience in the conception and execution of digital products and services.

Throughout my career, I have had the privilege of working with a diverse range of companies, from startups to industry giants, including Linx, Vale, Porto Seguro, Itaú Unibanco, AVON, Riachuelo, Atlantic Renewable Energies, Discovery Turbo, DesenvolveSP, and the São Paulo State Government.

I'm committed to translating business strategies into user-centered design solutions through extensive research, journey mapping, opportunity identification, interface development, and prototyping.

In recent years, I have expanded my role to encompass the operation and guidance of design teams. I am proficient in managing design tools and processes, fostering career growth within UX teams, and effectively leading design projects.

My core values

Good design is good business
It’s not only about beauty
Always learning
There’s something new to learn.
Get to the root of the problem
To come up with the best solution.
Keep it simple
Why make it complicated?

Specialties

User experience design (UX)
Turning the complex into simple.
Service design and strategy
Going beyond digital.
Interaction design
Transforming insights in reality.
Analytics and data
Goals, signals, and metrics

Sharing

4 awesome ways to build a long and happy career in UX Design
4 simple principles to build a great, long, and happy career in UX Design.
Varejo on-line: Perspectivas e oportunidades para profissionais de UX
A present and future vision for who wants to work in a segment under constant transformation
5 dicas para aprimorar seu repertório em UX
How to get better as designer nowadays

Let´s connect with other

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Let's talk about it!

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